What is the objective of contouring in makeup application?

The objective of contouring in makeup application primarily focuses on defining and sculpting the face. This technique involves using darker shades to create shadows in specific areas, such as under the cheekbones, along the jawline, and on the sides of the nose, to enhance the natural structure of the face. The goal is to create the illusion of more pronounced facial features, achieving a sculpted look that emphasizes the individual's unique bone structure.

While highlighting the cheekbones is certainly part of the contouring process, it encompasses a broader range of techniques aimed at altering the visual perception of facial dimensions. Creating an all-over glow or providing even coverage pertains to different aspects of makeup application, such as highlighting and foundation application, which do not specifically target the sculpting aspect central to contouring.